I’ve been looking at book jacket designs. What still stands out after all these years is the classic Penguin design, and some vestiges of that design can still be found in sound contemporary Penguin design, and the logo remains largely the same. I looked at Random House jackets and found that they vary hugely. It was difficult to find common design factors. So I looked instead at Dorling Kindersley. All Dorling Kindersley designs are bold and striking. They are have a big bold visual and usually are multi coloured. There is always a striking use of typography, big and bold in a straight strip at the top, in the middle or ocassions lily at the base. The font varies from a classic Serif to a classic San Serif, and typefaces are quite often picked out in gold, and if not in a bright colour. They are memorable, draw the eye, and the best are fun, packed with clues about the inside of the book.