Here is a more resolved approach to fruit and veg developing. The thing is that the colour doesn’t stand out enough. So I created an outline around the lettering, and then also added shadow. I tried white and green lettering, and then added a dark green background which I think works quite well. I’m still not sure which image I like. Best, something to ponder on. On reflection, I think the second one down probably works best, it’s got a more refreshing feel to it and is legible.
Having received my assignment two report from my tutor, I decided to have another go at this exercise taking in board the need to integrate the text more strongly with the images and perhaps overlaying the text and using negative space.
I tried a range of things, snippets of which can be seen below. None of these worked especially well, but it was fun having another go and trying new ideas. The black was the idea that a green grocer might handwrite something on a poster in thick black marker, but it looks too black. The thing I do like though, it handwriting over the images since it gives the poster more energy. Indeed to find a way to make the colours work though.
This exercise demands the production of a large poster of two A1 sheets linked, in landscape format. It’s for a fruit and veg shop, on a busy street and needs to be very eye catching to grab peoples’ attention. The wording needs to be clear, bird and simple. I need to decide whether it’s just one image overall, or whether it is divided into sections, and how the words link with the images. I’ve done a sketch of how I envisage the poster appearing and have also researched some posters that have elements that may help with ideas.
These very graphic vector illustrations of fruit and veg are stylish and potentially striking. So I could go for a vector type bold drawing with whatever text I choose?
This one looks fresh and clean, and again, quite striking. The white background does that I think, and the fact that photos of individual items have been used.
These here have different aspects to consider, the drawing with the black outlines is bold, but I am not sure how edible and fresh it makes the fruit and veg seem? The image with the fruit and veg divided into coloured slices is clever and quite striking.
I like this approach and this idea may have use in the designs I come up with.