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Here’s my idea for the point of sale display. It’s come out better than I had envisaged, using a simple clean graphic approach. I think the words are right, though perhaps the text should be more dominant, ie bigger? I like the white background, I think it denotes freshness. Now I have a load of sliced fruit and veg to eat! I chose a cross between the orange and red for the text to harmonise the image, but perhaps a fresh green would be better. I also chose to put the text beneath the image because I thought it more important to ‘read’ the images first.

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